O'Donnell Moonshine relies on smart mini cash registers from Unzer

O'Donnell Moonshine, known for its extraordinary liqueurs in American preserving jars, will in future use Unzer's POS Go mini cash registers at over 1000 events and trade fairs every year. POS Go is aimed at all companies that want to offer their customers secure, fast and cashless payment. It bundles cash register, card reader, printer and scanner in one compact device and supports all common means of payment. Thanks to cloud-based software, the devices can be used flexibly anywhere.

Pascal Beij, Chief Commercial Officer of Unzer, explains: "POS Go supports retailers across Europe in digitising their points of sale. However, the device is more than just a mobile cash register, as it offers retailers a wealth of possibilities that simplify their daily routine - from customer loyalty programmes to real-time sales data."

For example, the smart cash register comes with numerous additional functions: Receipts are stored digitally and printed in compliance with the law; new and existing discount and loyalty programmes can be easily integrated. Via an Android app, traders can view their sales statistics at any time and export all payment transactions for the annual financial statement in DATEV format. Dashboards clearly present stocks, orders or payment preferences of customers and make it easier for traders to control their use of goods and staff. 

Those who wish can create an online shop with just a few clicks and link it to POS Go. For retailers, this means: no matter whether they sell online, mobile or offline - the entire transaction runs through one data system. Via the connected online shop, businesses can easily interact with a wide variety of marketplaces. This gives them the opportunity to offer their products and services via Facebook, Instagram, Amazon, Google Shopping or other channels - without the need for a cost-intensive update of several systems. There is no need for separate software or time-consuming administrative work.

Jan Schmidt, Chief Operating Officer of O'Donnell, explains: "POS Go combines a powerful cash register with a mobile terminal and an integrated dashboard for analyses and merchandise management processes. Added to this are competitive conditions for payment processing. That's what won us over."

POS Go combines a powerful cash register with a mobile terminal and an integrated dashboard for analyses and merchandise management processes. Added to this are competitive conditions for payment processing. That convinced us.

Jan Schmidt – Chief Operating Officer of O’Donnell

Founded in 2014 by August Ullrich and Philip Morsink, O'Donnell Moonshine is dedicated to reviving the legendary moonshine, a drink that became popular during American Prohibition. With 12 stores, 20 pop-up stores and over 180 Christmas markets in four countries, O'Donnell Moonshine stands for quality and innovation and has now established itself as a force to be reckoned with in the spirits industry.